Trinity Mirror is one of the largest multimedia publishers in the UK. It’s portfolio spans the country offering publications, websites and digital services that bring news, entertainment and new opportunities to local, regional and national audiences every day.
Trinity Mirror asked us to produce a series of videos explaining the breadth and depth of the organisation to potential clients new employees. The videos were shot right across the UK incorporating interviews with key members of staff, industry commentators and the general public. The example shown here is a composite of the individual sequences with the original soundtrack and commentary removed.
The videos made extensive use of motion graphics which we created using Apple Motion. Intro sequences were shot on stills then animated. The backgrounds were created using a combination of Adobe After Effects and live motion shot on location. Graphics for the masthead animations were created in Photoshop.
Digital video editing has been around for a long time but it is becoming increasingly ubiquitous in the creation of rich web based content. There are numerous software solutions available two of the more common ones being Adobe’s Premiere and Apples Final Cut Pro X. While the timeline based architecture can be reasonably easy to understand the host of different codecs and compression techniques are less so. Traditional ‘platforms wars’ have created different file formats although this has been mitigated to some extent by Content Delivery Networks (CDN’s) which standardize content and deliver in ways suitable for multiple devices and variable connection speeds.