A very Special interactive Peter Rabbit installation for the V&A


  • Specials


As the world’s leading museum of art and design, the V&A enriches people’s lives by promoting the practice of design and increasing knowledge, understanding and enjoyment of the designed world.


Emoot create interactive installations for many of the worlds biggest museums and exhibitions. They asked us to help them produce an interactive presentation to run at the beatrix potter exhibition at the V&A london. We created an interactive animation using flash and elements of action script. The user is able to select audio playback in one of five different languages and scroll it using the rabbit. The movie itself is played off of an iMac mini located inside the display case.

Top Tip

Flash may be a little hard to find these days but animation remains a key ingredient to exciting, interactive web content. Since the arrival of HTML5 Javascript has largely replaced Flash as it tends to require less processor power and no client side installation making it platform and device independent. A number of programs are appearing to fill the gap for designers who don’t want to immerse themselves in code too namely Adobe’s Edge Animate and Googles Web Designer.








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